Let’s face it. If you want to grow your business, increase brand awareness and boost revenue, online marketing has to be part of your strategy. But where do you allocate your resources? There’s social media marketing on platforms like Facebook, Google Adwords campaigns and of course SEO.

Many companies choose to focus on the first 2 options believing that SEO is just too expensive to tackle right now. However if you take a closer look you will see that SEO is one of your more affordable and effective strategies.

Let’s take a look at a couple of our clients to see how the cost of SEO stacks up against and comprehensive Google Adwords campaign.

So what are we looking at here? This is the number of keyword phrases our client, who provides services for dogs in the Greater Toronto Area, is currently ranking for in Google after a few months of SEO. We can see 15 top 3 rankings positions and a total of 53 top 10 Google rankings, all bringing in targeted traffic to their website.

Now what would it cost to rank for all of the phrases using only Google Adwords?

Yes. Over $3,000 per month to get the same amount of traffic they currently get from SEO. The cost of our SEO service is actually only a small fraction of that so yes, Search Engine Optimization is affordable.

Let’s take a look at another one of our projects. This time in the financial services sector.

This client has been doing SEO for a lot longer and we can see they have 183 top 3 positions in Google and a total of 590 top 10 Google rankings. The cost for all of these using Google Adwords?

Wow! More than $32,000 per month Adwords. Again the cost for our SEO service is only a tiny fraction of that.

Is SEO an affordable online marketing option? When compared to other marketing strategies the answer is a resounding YES!

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