A recent blog post by The Forrester Blog talks about how to dramatically increase your Google rankings by using video content such as YouTube. Search engines, and Google is ahead of the others on this, have started to blend their search results to include images, video, maps and news along with the standard search results. This has given sites multiple ways and opportunities to sites to rank highly in the search results but few have taken advantage of this.

Effective use of your video content can help your site get to page 1 using a few simple tools. The Forester Blog states that less than 20% of marketers use relevant keywords in the video filenames and even fewer use keyword rich captions and annotations.

Here are a few tips the Forrester Blog gives for getting your video content to page 1:

• Insert keywords into your video filenames.
• 1. Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the 'views' tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
• 2. Optimize your YouTube videos by writing keywords into your videos' titles, descriptions, and tags.
• 3. Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
• 4. Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library.

Read the full blog post.